Licensing

What is licensing?

Licensing is one of the most efficient instruments of sports marketing. It is the channel through which companies can produce and commercialize products with the club’s brand, in order to fight against piracy and strengthen the identity of the institution. In addition to this, licensing represents another way for the supporters to contribute to the team financially, since 10% of the value of the licensed product sold is reverted to the club.


How is the licensing done?

To license a product from Associação Chapecoense de Futebol, just send an email to [email protected] with the pictures of the items that you want to add to the Chape brand, besides the basic data of your company. After a preliminary evaluation of the products and conditions of the company, the team responsible for licensing – linked to the Marketing Department of the team – will be in touch for the implementation process.


What is the advantage of licensing products?

On licensing products, identifying goods with exclusive labels and holographic seals of Chapecoense, besides generating revenue to the club, this promotes the fight against piracy. Pirated products – in addition to having a questionable origin – are not converted into revenue for the team and generate illegal and inappropriate profit – at the expense of the club’s brand – to those producing them. Lastly, licensed products are the guarantee of quality - since they undergo a strict evaluation before they are approved.


Where can the licensed products be found?

Associação Chapecoense de Futebol has a range of suppliers, with a wide variety of licensed products

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